Urban Burger Cranford
Rebranding culture, flavor, and community into one unforgettable bite.
Creative Direction
Branding
Design
Urban Burger isn’t your average burger joint — it’s a cultural hub where flavor meets personality.A husband-and-wife team built it with heart, turning food into a social experience through live events, collaborations with local artists, and community-centered nights like Peruvian Night honoring their chef’s roots. In 2018, they wanted a complete facelift — not just a new logo, but a total rebrand that matched their energy. The Artoholiks stepped in to redefine their entire creative ecosystem, from brand identity and photography to website, content, and even furniture selection.
Scope and Roles
Brand Identity, Content Strategy, Campaign Development, Photo & Video Production, Publication Design
5+
Years
100%
Satisfaction
My Crew:
Senior Designer
Project Manager
Art Director
Stakeholders:
Founder
Marketing Manager
Problem:
Urban Burger had the flavor, but not the presence.
While the food and experience were standout, the branding lacked the personality, confidence, and clarity to compete with heavyweights like Five Guys and Smashburger.
The challenge was to transform Urban Burger from a local spot into a lifestyle brand — one that captured the joy, chaos, and connection that happens around a good burger and great people.
Solution:
We reimagined Urban Burger from top to bottom — inside and out.
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Visual Identity: A bold color palette, graffiti-inspired typography, and energetic photography to match the brand’s playful spirit.
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Content Strategy: Social storytelling around food, culture, and events — not just what’s on the plate, but what’s happening around it.
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Website Redesign: Simple, mobile-first, and image-driven, focusing on the experience of “community through burgers.”
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Interior Styling: Collaborated directly with the owners to select chairs, tables, and decor — translating the visual brand into physical space.
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Partnership Approach: Rather than acting as a vendor, The Artoholiks became a creative partner — embedding ourselves into the heartbeat of the business.
Impact & Results:
- Social media engagement skyrocketed, creating a loyal online following that reflected the energy inside the restaurant.
- Received local press coverage and awards for branding, atmosphere, and creative campaigns.
- Urban Burger became a Union County staple, known not just for food but for culture and connection.
- Increased foot traffic and community events transformed the restaurant into a true gathering place.
- Reinforced The Artoholiks’ reputation as more than designers — as full-scale brand builders and culture shapers.
In Use
