Iquan W • Creative

Scotch Porter

Elevating men’s grooming through confidence,care, and cultural connection.

I helped scale Scotch Porter into a nationally recognized brand
by leading brand, digital, and campaign execution across retail, eCommerce, and content.

Creative Direction

Branding

Content Creation

MoCaFi

Designing trust and accessibility through financial storytelling.

I led MoCaFi’s brand and visual system, helping position the company for Series B funding,
strategic partnerships, and long-term scalability.

Art Direction

Branding

Design

Sweet Ps Ice Pops

Turning a hometown ice-pop shop into a neighborhood staple.

I led Sweet P’s brand identity and visual system, helping establish a recognizable presence across storefront, mobile, and community touchpoints.

Art Direction

Branding

Design

For 20+ years I’ve helped organizations turn ideas into brands—building identities, campaigns, and design systems that scale across digital, retail, and culture.My experience spans fintech, consumer brands, and community-driven organizations, including leading creative at Scotch Porter and founding The Artoholiks, a multidisciplinary design studio.

Resume

Creative Director / Brand Design Lead

MoCaFi

New York, NY | 2020 – 2025

Led brand identity and campaign design from Series A through national rollout, serving as the creative anchor across a fast-scaling fintech organization.

Creative Director / Brand Design Lead

Scotch Porter

Newark, NJ | 2015 – 2020

Partnered with the founder to reposition Scotch Porter from a digital-first startup into a nationally distributed retail brand — directing the full visual identity across every touchpoint.

Design Lead (Contract)

Verizon Media – Human Resources Division

New York, NY | 2018 – 2019

Brought in as a contract creative lead to design and produce brand experiences for Verizon Media's HR division across national events.

RESUME

Art Director & Brand Designer with 20 years of experience building identities, campaigns, and creative frameworks for fintech, consumer, and culture-driven brands.

Scotch Porter

Elevating men’s grooming through confidence,care, and cultural connection.

MoCaFi

Designing trust and accessibility through financial storytelling.

Sweet Ps Ice Pops

Turning a hometown ice-pop shop into a neighborhood staple.

Resume

Creative Director / Brand Design Lead

MoCaFi

New York, NY | 2020 – 2025

Led brand identity and campaign design from Series A through national rollout, serving as the creative anchor across a fast-scaling fintech organization.

Creative Director / Brand Design Lead

Scotch Porter

Newark, NJ | 2015 – 2020

Partnered with the founder to reposition Scotch Porter from a digital-first startup into a nationally distributed retail brand — directing the full visual identity across every touchpoint.

Design Lead (Contract)

Verizon Media – Human Resources Division

New York, NY | 2018 – 2019

Brought in as a contract creative lead to design and produce brand experiences for Verizon Media's HR division across national events.

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