The Go Generation - TGG
Elevating a trusted travel expert into a premium global brand.
Creative Direction
Branding
Design
The Go Generation (TGG) is a boutique travel agency built by a founder with unmatched global knowledge — flying hundreds of clients around the world with precision and care. But while his expertise was premium, the brand didn’t reflect that same level of luxury, trust, or scale.He came to The Artoholiks to build a brand identity worthy of the world-class experiences he curated.Together, we crafted a sophisticated visual system that positioned TGG as a true contender in the luxury travel space.
Scope and Roles
Brand Identity, Logo, Colors, Typography, Patterns, Voice & Tone, Website, Business Cards, Promo Signage
5+
Years
100%
Satisfaction
My Crew:
Senior Designer
Project Manager
Art Director
Stakeholders:
Founder
Marketing Manager
Video:
Problem:
TGG had experience, credibility, and an impressive client base — but no visual identity to validate it.
Without strong branding, he struggled to communicate luxury, reliability, and global expertise. To scale, he needed a brand system that would not only attract new clients but also justify premium pricing and high-end service.
Solution:
We built a refined identity system rooted in luxury, wanderlust, and trust.
- Visual Identity: New logo, color palette, typography, and patterns built to feel polished, worldly, and modern.
- Brand Voice: A confident yet warm tone that articulated TGG’s expertise and care.
- Collateral: Business cards, promotional signage, and digital assets that elevated the brand’s credibility.
- Website: A clean, upscale digital presence that showcased destinations, client experiences, and the premium nature of TGG’s services.
This system transformed TGG from a trusted local service into an aspirational travel brand ready for its next era.
Packaging:
Impact & Results:
- Elevated TGG’s positioning within the luxury travel space.
- Increased client confidence, improving conversion and referral opportunities.
- Created a scalable brand system that supports future offerings, partnerships, and content.
- Helped TGG enter conversations alongside established premium travel agencies.
Print and Messaging
