Sweet P’s Ice Pops
Turning a hometown ice-pop shop into a neighborhood staple.
Creative Direction
Branding
Design
When a family of four purchased Sweet P’s Ice Pops in 2020, they wanted more than a cute dessert shop — they wanted a brand their Dayton, Ohio community could rally behind.The Artoholiks partnered directly with the family to rebuild the entire identity from scratch: from reimagined packaging and storefront design to a new website, truck branding, and ice-cream cart wraps.We helped Sweet P’s transform from a small local purchase into a beloved neighborhood business with real presence and pride.
Scope and Roles
Brand Identity, Packaging, Signage, Truck/Cart Wraps, Website, Print Collateral
5+
Years
100%
Satisfaction
My Crew:
Senior Designer
Project Manager
Art Director
Stakeholders:
Founder
Marketing Manager
Video:
Problem:
Sweet P’s had heart — but no true brand presence.
The product was family-made and delicious, but visually the business wasn’t recognizable, memorable, or competitive. The family needed a cohesive brand that reflected joy, flavor, and trust — something that could thrive both on Main Street, local events and online.
Solution:
We developed a playful, modern identity rooted in color, community, and nostalgia.
- Logo & Identity: Bright, joyful visuals that instantly communicated flavor and family.
- Packaging Design: Clean, fun, shelf-ready wrappers that elevated the product beyond “local treat.”
- Environmental Branding: Wrapped their truck, street cart, and storefront to turn Sweet P’s into a moving billboard throughout Dayton.
- Website & Print: Designed a digital presence and supporting materials that reflected professionalism and small-town charm.
Our approach connected Sweet P’s brand story to the streets it served — turning ice pops into a symbol of community.
Packaging:
Impact & Results:
- Established Sweet P’s as a recognizable brand in Dayton’s food and family spaces.
- Increased visibility through storefront, truck, and cart branding seen across town.
- Helped the family enter local markets, events, and festivals with a polished, unified brand system.
- Demonstrated how strategic design helps local businesses claim their space and strengthen community roots.
Print and Messaging
