On Our Block by MoCaFi
Turning financial education into a neighborhood movement.
Creative Direction
Branding
Design
On Our Block (OOB) is MoCaFi’s national community engagement program — designed to bring financial access, homeownership resources, and banking education directly to inner-city neighborhoods.I led the creative vision and execution for OOB, developing a vibrant sub-brand that resonated with families and communities while staying true to MoCaFi’s mission. Working hand-in-hand with the Marketing Team, Partner Banks, and local organizations, we transformed financial literacy into a live, interactive experience.
Scope and Roles
Brand System, Event Identity, Marketing Collateral, Signage, Social Media, Merchandise
5+
Years
100%
Satisfaction
My Crew:
Senior Designer
Project Manager
Art Director
Stakeholders:
Founder
Marketing Manager
Video:
Problem:
Financial inequity often starts with lack of access — not lack of interest. MoCaFi’s challenge was to meet people where they are, turning intimidating financial concepts into approachable, human-centered experiences.
On Our Block needed a brand identity that felt familiar, local, and inspiring — one that could live on flyers, tents, and city streets while carrying the credibility of a fintech institution.
Solution:
We developed a sub-brand that translated MoCaFi’s corporate identity into a grassroots, community-facing experience.
- Visual System: Created a bright, neighborhood-inspired color palette and modular layouts to work across event signage, swag, and social media.
- Marketing Collateral: Designed over 20 sets of flyers, banners, and digital assets for activations across cities like LA, NYC, Birmingham, Chicago, Detroit, and St. Louis.
- Experiential Design: Built out event signage, branded tents, and giveaways to foster engagement and local pride.
- Partnership Integration: Collaborated with Truist, Citi, and Wells Fargo, as well as foundations and nonprofits, to co-brand marketing materials and unify messaging.
- Cultural Programming: Helped organize local talent, DJs, food vendors, and giveaways to make each event feel like a block party — approachable and authentic.
Packaging:
Impact & Results:
- Supported 20+ community events nationwide, reaching thousands of residents.
- Increased awareness of MoCaFi’s financial tools among underserved families.
- Strengthened trust between banks, nonprofits, and local communities.
- Created a repeatable, scalable brand system for future MoCaFi outreach programs.
- Reinforced The Artoholiks’ value as both creative and cultural partners in the fintech and community space.
Print and Messaging
