MoCaFi

Designing trust and accessibility through financial storytelling.

Creative Direction

Branding

Design

MoCaFi (Mobility Capital Finance) is a fintech platform built to close the racial wealth gap by providing equitable banking solutions to underserved communities.As Creative Director, I worked alongside the Founder, Marketing Manager, and Leadership Team to reimagine the company’s brand system from the inside out — a system strong enough to support national partnerships and two successful fundraising rounds.We developed a digital-first identity that unified MoCaFi’s financial products, partners, and services under one cohesive visual ecosystem — a move that would position the company for major city and bank collaborations across the country.

Scope and Roles

Brand System Design, Website Design, Digital Assets, App Design, Presentation Decks

Years

100%

Satisfaction

My Crew:

Senior Designer

Project Manager

Art Director

Stakeholders:

Founder

Marketing Manager

Video:

Problem:

MoCaFi’s platform offered real financial solutions — from banking and bill pay to rent reporting and wealth education — but lacked a cohesive visual language to communicate these pillars clearly to investors, partners, and customers.

The brand needed a professional, scalable identity that could live across digital, app, and presentation environments — while staying rooted in community storytelling.

Solution:

We built a comprehensive digital brand system rooted in clarity, confidence, and community.

Brand Architecture: Designed a color hierarchy to distinguish MoCaFi’s services while maintaining cohesion across all communications.
Visual Identity: Refreshed typography, iconography, and brand motifs to represent accessibility and trust.
Website Overhaul: Applied the new visual language to MoCaFi’s website — increasing readability, engagement, and alignment with the company’s growing audience.
App Design: Collaborated with tech and product teams to design the MoCaFi One App, combining multiple services and partner integrations into a single streamlined experience.
Sales Enablement: Built investor and sales decks that secured partnerships with major cities and banks nationwide.

Packaging:

Impact & Results:

MoCaFi raised two rounds of funding supported by our new visual and brand storytelling system.
Landed high-profile city partnerships, including LA County, NYC, Birmingham (AL), and Honolulu.
Secured strategic relationships with Truist, Citi, and Wells Fargo.
Increased brand visibility and perception through a polished, consistent online presence.
Established a scalable system that continues to anchor MoCaFi’s growth and communications.